It would be no wrong saying that 2017 was the year of ICOs, in which around $5.6 billion was raised through Initial Coin Offerings. It’s expected that 2018 will perform better than 2017. That shows more and more people are taking part in ICOs and blockchain technology. However, running an effective ICO campaign isn’t a child’s play; you need to review everything involved to make an all-inclusive ICO marketing strategy. If you, too, are having difficulty finalizing the right route for your ICO, the following tips will certainly help you stand apart from the rest. Let’s take a look at them below:
Your website should be awesome
Your website represents your idea and project. So it should be designed with utmost care. Be sure to evaluate all the available options before finalizing any website design and structure. In addition to investing in a great web design, you need to cover everything associated with your ICO on your website. Your white paper should be easy-to-understand, transparent and well-written. Don’t duplicate content from your competitors, as it can cost you dearly. People appreciate web designs that are tidy and easy to navigate. So, it’s crucial that you consider everything from web design to web content prior to launching your ICO.
Pay special attention to SEO
Once you’re done with your website, you need to make an effective strategy for both on-page and off-page SEO. Hire a credible SEO agency that can take your website to the next level. Not only do they help you with your website, they also give you the best advice regarding your ICO. While hiring any agency, be sure to let them know your requirements in detail.
How you look at these tips? Want to add your own thoughts to this story? Please feel free to let us know your feedback in the comment section below.