How to Build an Effective ICO Marketing Strategy


How to Build an Effective ICO Marketing Strategy

Initial Coin Offering, or ICO is a digital form of crowdfunding whereby startup companies attract potential investors for their projects. Cryptocurrencies are a hot topic these days. Every investor seems to be on the lookout for the best ICO investments to earn big returns in no time. If your idea is unique and you think it can get enough investors, you need to devise a solid ICO marketing strategy.

Pay special attention to whitepaper

Your whitepaper should be written with utmost accuracy and care, since a poorly-written whitepaper can spoil your ICO campaign like a boss. You should take your time to create an appealing, informative white paper to stand apart from the rest. It’s probably the first thing investors tend to see to make a guess of the credibility of a project. If you’re new to writing whitepaper, you should consider hiring experts to put your thoughts into words. Your whitepaper should answer the following queries:

  • What’s the problem you can solve via blockchain technology?
  • What’s your marketing plan?
  • Which market you will target?
  • How much funds do you need to back your project?
  • What will be the cost of your single token?
  • How can stakeholders purchase your ICO?
  • What’s the potential future of your tokens?

Target social media platforms

Since nearly everyone uses social media, you should come up with a solid social media strategy to stand out in a crowd. These platforms include Facebook, Twitter, LinkedIn, Quora and more. Try to make your ICO look legitimate because people feel a little hesitation in trying out something new. You can also hire a professional marketing company to get better results.

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